Hair is integral to a woman’s beauty. It’s why, in 2007, shu uemura extended its legacy of innovation in skincare and make-up to create shu uemura art of hair. Edgy, luxurious and highly effective: the brand immediately resonated with the world’s arty fashionistas. Its unmistakable Tokyo flair mixing modern style with timeless know how to create looks that are innocent yet sexy, artistic yet wearable.