Elementage Fact Sheet

Offer your hair refuge from the consequences of the elements and the natural process of aging with John Barrett’s new Elementage hair care line.  This innovative product line is formulated to protect hair from the cumulative day-to-day elements that can be damaging to hair, causing it to lose its health and luster.

John Barrett meets with clients everyday, and all of them, regardless of their age, are convinced that their hair is damaged.  Because of this, John has been inspired to develop a line of products to enable his clients, and people like them, to achieve healthy hair at home.  After working with a famed formulator in South Africa, a product line has been created to help fight the environmental elements that can wreak havoc on the hair.  The line will initially launch with Be Healed Styling Masque.  Additional items – Be-Hold Styling Balm, a Daily Shampoo, Daily Conditioner, Weekly Shampoo, and Weekly/Color treated Conditioner will follow soon thereafter.

The continued use of Elementage, will result in the improved health, glossiness, and vitality of the hair.  These key ingredients are found throughout the line:

Hydrolyzed Keratin is a star ingredient throughout the Elementage line.  This active ingredient provides anti-aging and protective benefits to the hair with a strong delivery system.  Keratin penetrates the hair shaft to rebuild damaged hair and increase its body.  Hydrolyzed Keratin is the true structural protein found in hair.  Keratin coats each individual strand of hair to strengthen and protect.  Works to protect hair from environmental stresses such as UV light, pollution, chemical treatments, styling and cleansing.

Kalahari Melon Seed Oil, an ancestor to watermelon is high in omega 6 and 9 essential fatty acids and vitamins A, B and C.  Melon Seed Oil is easily absorbed, non-greasy and non-comedogenic.  Helps to improve moisture and regenerate the hair.

The Elementage line will initially be available at the John Barrett Salon, www.johnbarrettstore.com, Bergdorf Goodman, Clyde’s, and C.O. Bigelow.